Lux Yoga

Redesigned user experience for innovative location-based dating application, focusing on simplicity and minimal-click interactions to facilitate authentic romantic connections. Collaborated with development team to iterate on MVP designs based on real user feedback and research-backed design principles. Created design systems and visual interfaces that prioritize accessibility and user engagement.

Web Developer

Lead web development projects from conception to delivery while managing cross-functional teams and timelines. Build accessible, SEO-optimized solutions and coordinate with designers and product managers to ensure research findings drive development priorities. Analyze user data to inform project scope and measure success metrics.

Develop user-centered healthcare digital products within complex regulatory frameworks for major pharmaceutical clients. Collaborate across disciplines to deliver FDA and Health Canada compliant solutions while maintaining optimal user experiences. Contribute innovative feature concepts through structured ideation and data-driven design processes.

Build custom digital solutions across WordPress, Elementor, Shopify, and fully custom platforms based on client requirements and project scope. Conduct user research, usability testing, and competitive analysis to guide platform selection and design decisions. Provide ongoing support through feature development and technical support.

Designed and developed a fully responsive sweepstakes platform for Tennis Canada to drive nationwide fan engagement and email list growth. The site features a branded, mobile-optimized interface and a custom-built ticketing system that automatically generates unique entries and sends confirmation emails. Integrated countdown functionality and a clear entry flow enhance urgency and usability while ensuring compliance with sweepstakes regulations.

Designed a responsive website for Pfizer's oncology co-therapy, Talzenna + Xtandi, aimed at healthcare professionals and patients. The site delivers complex medical information in a clear, accessible format while fully complying with FDA regulations and pharmaceutical industry standards. Built with accessibility best practices and regulatory constraints in mind, the design balances medical accuracy with user-friendly interaction across all devices.

A curated list of must-read books that helped shape my journey as a UX designer and front-end developer. From design thinking to coding best practices, these picks offer practical insights, inspiration, and foundational knowledge for anyone building digital products.

A quick, practical guide to the most common UX design pitfalls — from neglecting user research to overcomplicating interfaces. This post outlines real-world mistakes and how to fix them, helping designers build more intuitive, user-focused products.